{"id":6682,"date":"2024-08-01T16:28:00","date_gmt":"2024-08-01T21:28:00","guid":{"rendered":"https:\/\/provokers.qa.antpk.co\/o-desafio-da-masculinidade\/"},"modified":"2026-05-19T10:11:50","modified_gmt":"2026-05-19T15:11:50","slug":"o-desafio-da-masculinidade","status":"publish","type":"post","link":"https:\/\/provokers.qa.antpk.co\/br\/o-desafio-da-masculinidade\/","title":{"rendered":"O desafio da masculinidade"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Explorando o lugar dos homens diante das transforma\u00e7\u00f5es sociais atuais<br\/><br\/>Em uma sociedade marcada pelo avan\u00e7o das pautas feministas, as marcas aprenderam a se conectar com a \u201cnova mulher\u201d. Agora, o olhar se volta para um territ\u00f3rio ainda pouco explorado: como os homens est\u00e3o atravessando essa mudan\u00e7a de \u00e9poca e o que isso significa para o consumo.  <br\/><br\/>Com abordagem quantitativa e qualitativa, este estudo revela percep\u00e7\u00f5es, tens\u00f5es e oportunidades entre diferentes gera\u00e7\u00f5es. A Gera\u00e7\u00e3o X busca se manter relevante sem abrir m\u00e3o de sua ess\u00eancia; os Millennials lidam com novos desafios nos relacionamentos, na parentalidade e no trabalho; e a Gera\u00e7\u00e3o Z tenta encontrar seu lugar em meio a regras sociais em transforma\u00e7\u00e3o.    <br\/><br\/>Ser homem hoje j\u00e1 n\u00e3o significa o mesmo que antes. H\u00e1 mais abertura e sensibilidade e disposi\u00e7\u00e3o para rever padr\u00f5es, mas tamb\u00e9m d\u00favidas, inseguran\u00e7as e contradi\u00e7\u00f5es. <br\/><br\/>Nesse cen\u00e1rio de redefini\u00e7\u00e3o, conectar-se de forma relevante \u00e9 fundamental para construir v\u00ednculos s\u00f3lidos, ampliar repert\u00f3rios e gerar valor para marcas e neg\u00f3cios. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explorando o lugar dos homens diante das transforma\u00e7\u00f5es sociais atuais Em uma sociedade marcada pelo avan\u00e7o das pautas feministas, as marcas aprenderam a se conectar com a \u201cnova mulher\u201d. Agora, o olhar se volta para um territ\u00f3rio ainda pouco explorado: como os homens est\u00e3o atravessando essa mudan\u00e7a de \u00e9poca e o que isso significa para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[89],"tags":[103,97,98,104],"class_list":["post-6682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado","tag-argentina","tag-chile","tag-colombia","tag-mexico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O desafio da masculinidade - Provokers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provokers.qa.antpk.co\/br\/o-desafio-da-masculinidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O desafio da masculinidade - Provokers\" \/>\n<meta property=\"og:description\" content=\"Explorando o lugar dos homens diante das transforma\u00e7\u00f5es sociais atuais Em uma sociedade marcada pelo avan\u00e7o das pautas feministas, as marcas aprenderam a se conectar com a \u201cnova mulher\u201d. 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