{"id":6698,"date":"2019-08-01T16:18:00","date_gmt":"2019-08-01T21:18:00","guid":{"rendered":"https:\/\/provokers.qa.antpk.co\/xeque-ao-mainstream\/"},"modified":"2026-05-19T16:44:46","modified_gmt":"2026-05-19T21:44:46","slug":"xeque-ao-mainstream","status":"publish","type":"post","link":"https:\/\/provokers.qa.antpk.co\/br\/xeque-ao-mainstream\/","title":{"rendered":"Xeque ao mainstream"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O fim do massivo como garantia de relev\u00e2ncia <br\/>  <br\/><br\/>Durante d\u00e9cadas, o mainstream foi sin\u00f4nimo de sucesso. Hoje, presen\u00e7a massiva j\u00e1 n\u00e3o garante relev\u00e2ncia. O mercado se fragmenta, novas identidades ganham for\u00e7a e os consumidores passam a buscar propostas mais alinhadas a seus valores, estilos de vida e repert\u00f3rios culturais.<br\/><br\/>For\u00e7as como diversidade, incerteza, digitaliza\u00e7\u00e3o e novas formas de consumo desafiam modelos tradicionais de constru\u00e7\u00e3o de marca e relacionamento com o p\u00fablico. <br\/><br\/>Este estudo mostra como esse cen\u00e1rio abre espa\u00e7o para propostas mais segmentadas, aut\u00eanticas e conectadas com as tens\u00f5es do presente e os movimentos do futuro.   <br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O fim do massivo como garantia de relev\u00e2ncia Durante d\u00e9cadas, o mainstream foi sin\u00f4nimo de sucesso. Hoje, presen\u00e7a massiva j\u00e1 n\u00e3o garante relev\u00e2ncia. O mercado se fragmenta, novas identidades ganham for\u00e7a e os consumidores passam a buscar propostas mais alinhadas a seus valores, estilos de vida e repert\u00f3rios culturais. For\u00e7as como diversidade, incerteza, digitaliza\u00e7\u00e3o e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-6698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xeque ao mainstream - Provokers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/provokers.qa.antpk.co\/br\/xeque-ao-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xeque ao mainstream - Provokers\" \/>\n<meta property=\"og:description\" content=\"O fim do massivo como garantia de relev\u00e2ncia Durante d\u00e9cadas, o mainstream foi sin\u00f4nimo de sucesso. 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